Bring Korea to the World

Squid Game was a remarkable for being a truly global phenomenon. Three years later, Netflix asked us to reignite hype for Season 2 in 35 countries. Our answer? A worldwide takeover with a scalable yet unifying symbol: The Pink Guards. We deployed Pink Guards in 44 markets, staged stunts at major cultural moments, and turned city streets across into arenas. The result: Season 2 became the most watched Netflix series ever, proof that there’s no stopping the game.

CLIENT | netflix // Squid game season 2
AGENCY | FOUNDERS NEW YORK

Cannes Lion Winner | Silver
Clio Entertainment Winner | 2 Gold
Clio Entertainment Winner | 6 Silver

Featured in Little Black Book, Advertising Association of America, Variety, Hypebeast, Forbes, Complex

Chief Creative Officer: Checha Agost Carreño

Chief Operations Officer: Tanya De Poli

Creative Directors: Kristin Mizushima & Katie Reid
Production: Too Many Much // DVRG // Siesta
Senior Art Director: Angel Cedeño

Art Directors: Sol Galindo Heiland & Juan Ghab Saucedo

Junior Art Directors: Pallavi & Alina Stopello