Change the Ref //
30 Under 30
Change the Ref, a non-profit organization founded by Manuel and Patricia Oliver in memory of their son, Joaquin "Guac" Oliver, who was killed in the 2018 Parkland high school shooting, needed to make gun-violence awareness a priority for the next generation. Forbes 30 Under 30 annually recognizes 30 notable young innovators, entrepreneurs, and leaders under the age of 30, a key event to impress the dangers of guns on the decision-makers of tomorrow. To spotlight the leading cause of death for American kids—guns—we created a "30 Under 30" issue featuring 30 young people whose futures were cut short by gun violence. Distributed at Forbes’ 30 Under 30 Summit, the publication turned a celebration of potential into a call for action.
CLIENT | CHANGE THE REF // 30 under 30
AGENCY | FOUNDERS NEW YORK
Chief Creative Officer: Checha Agost Carreño
Chief Executive Officer: Tanya De Poli
Creative Directors: Kristin Mizushima, Katie Reid, Alan Wesley, Paula Corella
Production: Canoa Films
Senior Art Director: Angel Cedeño
Art Directors: Sol Galindo Heiland & Juan Ghab Saucedo
Junior Art Director: Pallavi
Editor: Ezequiel Rivadeneira