The Bulletproof Dress

March For Our Lives, a nonprofit organization founded by student survivors of the Parkland school shooting, typically fight gun violence by lobbying in Washington D.C. However, this year they wanted to bring an anti-gun violence message to culture. The Met Gala now surpasses the Super Bowl in terms of digital attention, so we decided to disrupt “Fashion’s Biggest Night Out” with $0 media spend.

CLIENT | MARCH FOR OUR LIVES // THE BULLETPROOF DRESS
AGENCY | FOUNDERS NEW YORK

Chief Creative Officer: Checha Agost Carreño

Chief Executive Officer: Tanya De Poli

Creative Directors: Kristin Mizushima & Katie Reid
Production: Too Many Much // DVRG
Senior Art Director: Angel Cedeño

Junior Art Directors: Pallavi